{"id":108,"date":"2025-04-24T06:35:12","date_gmt":"2025-04-24T06:35:12","guid":{"rendered":"https:\/\/mistyreed.com\/portfolio\/?post_type=jetpack-portfolio&#038;p=108"},"modified":"2025-05-07T19:59:12","modified_gmt":"2025-05-07T19:59:12","slug":"customer-account-automation","status":"publish","type":"jetpack-portfolio","link":"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/","title":{"rendered":"Customer Accounts"},"content":{"rendered":"\n<div class=\"case-study-pattern is-style-default wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-279fd6f7 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-cover alignwide has-custom-content-position is-position-center-left wp-duotone-unset-1\" style=\"border-radius:16px;min-height:520px;aspect-ratio:unset;\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"406\" data-attachment-id=\"172\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_hero\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Hero-scaled.png?fit=2560%2C1016&amp;ssl=1\" data-orig-size=\"2560,1016\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_Hero\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Hero-scaled.png?fit=1024%2C406&amp;ssl=1\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-172 size-large\" alt=\"\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Hero.png?resize=1024%2C406&#038;ssl=1\" data-object-fit=\"cover\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Hero-scaled.png?resize=1024%2C406&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Hero-scaled.png?resize=300%2C119&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Hero-scaled.png?resize=768%2C305&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Hero-scaled.png?resize=1536%2C610&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Hero-scaled.png?resize=2048%2C813&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-bg-dark-background-color has-background-dim-20 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-8719eea6 wp-block-group-is-layout-constrained\" style=\"padding-right:0\">\n<h2 class=\"wp-block-heading has-text-align-left has-pwp-huge-font-size\" style=\"padding-right:var(--wp--preset--spacing--80)\"><strong>Unifying Systems, Simplifying Service<\/strong><\/h2>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">The Power of Connected UX<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fe7574e6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-right has-medium-large-font-size\">Overview<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Project<\/strong><br>Robert Half Customer Accounts<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Role<\/strong><br>Experience Design &amp; Architecture Lead<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><br>2016 &#8211; 2024<\/p>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Fragmented Digital Access:<\/strong> Customers had limited visibility into their transactions, with information scattered across multiple disconnected systems\u2014making it difficult to track progress or stay informed.<\/li>\n\n\n\n<li class=\"\"><strong>High Customer Service Load<\/strong>. Customer support teams were overwhelmed with routine inquiries\u2014such as transaction statuses or profile updates\u2014spending significant time retrieving data that could be self-served.&nbsp;<\/li>\n\n\n\n<li class=\"\"><strong>Slowed Response Times<\/strong>. Delays between emails, calls, and other contact channels created friction in the customer experience and slowed resolution times.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"752\" height=\"650\" data-attachment-id=\"170\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_dashboard_inline\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Dashboard_Inline.png?fit=752%2C650&amp;ssl=1\" data-orig-size=\"752,650\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_Dashboard_Inline\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Dashboard_Inline.png?fit=752%2C650&amp;ssl=1\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Dashboard_Inline.png?resize=752%2C650&#038;ssl=1\" alt=\"\" class=\"has-border-color has-bg-light-border-color wp-image-170\" style=\"border-width:2px;border-radius:16px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Dashboard_Inline.png?w=752&amp;ssl=1 752w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Dashboard_Inline.png?resize=300%2C259&amp;ssl=1 300w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fe7574e6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-right has-medium-large-font-size\">Accomplishments<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Centralized Online Accounts.<\/strong> Launched a unified, user-friendly account portal for clients and candidates, providing real-time access to essential transaction data across systems\u2014eliminating confusion and improving transparency.<\/li>\n\n\n\n<li class=\"\"><strong>Reduced Service Volume.<\/strong> Enabled self-service capabilities for key tasks such as bill payments, timesheet submissions, and profile updates\u2014leading to a noticeable drop in support inquiries and freeing up customer service for higher-value interactions.<\/li>\n\n\n\n<li class=\"\"><strong>Integrated AI-Matching Engine.<\/strong> Reduced customer resolution time from days to hours by enabling direct access to expert driven responses, account data and services\u2014significantly improving customer satisfaction and aligning with expectations for modern, real-time support.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-theme-light nfd-bg-surface nfd-wb-call-to-action__cta-12 is-style-nfd-theme-dark wp-block-group nfd-bg-effect-dots is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-xl wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5b828c27 wp-block-group-is-layout-flex\">\n<div class=\"nfd-gap-md wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3107baf5 wp-block-group-is-layout-flex\">\n<h2 class=\"nfd-text-xl nfd-text-contrast nfd-text-balance wp-block-heading has-text-align-center\"><strong>Reimagining Digital Access for a Frictionless Customer Experience<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fe7574e6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-right has-medium-large-font-size\">Unified Access Across Systems<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Centralized Account Login.<\/strong> We began by integrating multiple backend systems into a single, seamless login experience\u2014establishing a simple, trustworthy foundation for user accounts.<\/li>\n\n\n\n<li class=\"\"><strong>Real-Time Data Visibility.<\/strong> Designed interfaces to surface critical customer data immediately upon login\u2014building user trust by providing transparency and reducing dependency on customer support.<\/li>\n\n\n\n<li class=\"\"><strong>Self-Service Profile Management.<\/strong> Enabled customers to update their own information, empowering faster service delivery and maintaining data accuracy across systems.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"174\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_lpg\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_LPG.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_LPG\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_LPG.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"174\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_LPG.png?resize=1024%2C584&#038;ssl=1\" alt=\"Streamlined marketing and acquisition\" class=\"has-border-color has-bg-light-border-color wp-image-174\" style=\"border-width:2px;border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_LPG.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_LPG.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_LPG.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_LPG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"173\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_interactions\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Interactions.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_Interactions\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Interactions.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"173\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Interactions.png?resize=1024%2C584&#038;ssl=1\" alt=\"Clarify complex interactions\" class=\"has-border-color has-bg-light-border-color wp-image-173\" style=\"border-width:2px;border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Interactions.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Interactions.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Interactions.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Interactions.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"171\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_datacollection\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_DataCollection.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_DataCollection\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_DataCollection.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"171\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_DataCollection.png?resize=1024%2C584&#038;ssl=1\" alt=\"Strategic data collection\" class=\"has-border-color has-bg-light-border-color wp-image-171\" style=\"border-width:2px;border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_DataCollection.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_DataCollection.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_DataCollection.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_DataCollection.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"176\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_regflow\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_RegFlow.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_RegFlow\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_RegFlow.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"176\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_RegFlow.png?resize=1024%2C584&#038;ssl=1\" alt=\"Registration Flow Optimization. 1) Initial launch. \u202832 questions, 9 pages. \u2028Multiple platforms, disjointed brand styles, duplicated (auto filled) questions. 2) Year 1-3. \u202816 questions, 9 pages\u2028. Refined questions, order &amp; platform. Began automation &amp; AI connections. 3) Year 4-5.\u2028 11-13 questions, 4 pages. Optimized operations &amp; enabled updates with additional data inside account. 4) Year 6-7\u2028. 10 questions, 2 pages. Consolidated interaction pattern, optimized operations &amp; AI functionality\u2028.\" class=\"has-border-color has-bg-light-border-color wp-image-176\" style=\"border-width:1px;border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_RegFlow.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_RegFlow.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_RegFlow.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_RegFlow.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"180\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_dashboard\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Dashboard.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_Dashboard\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Dashboard.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"180\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Dashboard.png?resize=1024%2C584&#038;ssl=1\" alt=\"Account overview enhancements\" class=\"has-border-color has-bg-light-border-color wp-image-180\" style=\"border-width:2px;border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Dashboard.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Dashboard.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Dashboard.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Dashboard.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"175\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_profile\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_Profile\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"175\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?resize=1024%2C584&#038;ssl=1\" alt=\"\" class=\"has-border-color has-bg-light-border-color wp-image-175\" style=\"border-width:2px;border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"175\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_profile\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_Profile\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"175\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?resize=1024%2C584&#038;ssl=1\" alt=\"\" class=\"has-border-color has-bg-light-border-color wp-image-175\" style=\"border-width:1px;border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Profile.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"178\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_timesheet\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Timesheet.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_Timesheet\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Timesheet.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"178\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Timesheet.png?resize=1024%2C584&#038;ssl=1\" alt=\"Time sheet entry\" class=\"has-border-color has-bg-light-border-color wp-image-178\" style=\"border-width:1px;border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Timesheet.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Timesheet.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Timesheet.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Timesheet.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"179\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_absense\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Absense.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_Absence\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Absense.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"179\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Absense.png?resize=1024%2C584&#038;ssl=1\" alt=\"Absence interaction\" class=\"has-border-color has-bg-light-border-color wp-image-179\" style=\"border-width:1px;border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Absense.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Absense.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Absense.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Absense.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-49b9fcf9 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a190e3fe wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-right has-medium-large-font-size\">Strategic Data Collection &amp; Experience Design<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Progressive Data Collection Strategy<\/strong>. Redesigned data flows to collect only essential information at key service milestones\u2014reducing abandonment and enhancing user engagement through a contextual, low-friction experience.<\/li>\n\n\n\n<li class=\"\"><strong>Cross-Platform Consistency<\/strong>. Directed unified UX across web and mobile platforms to ensure consistent, high-integrity experience in both functionality and branding.<\/li>\n\n\n\n<li class=\"\"><strong>Enterprise-Wide Collaboration<\/strong>. Led coordination across design, engineering, finance and operations to implement system-wide changes and support the new customer experience architecture.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-theme-light nfd-bg-surface nfd-wb-features__features-9 is-style-nfd-theme-light wp-block-group nfd-bg-effect-grid is-layout-constrained wp-container-core-group-is-layout-44e59e15 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"nfd-gap-3xl wp-block-columns is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5bf3ce57 wp-block-group-is-layout-flex\">\n<h4 class=\"nfd-text-giga nfd-text-primary wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-primary-color\">9<\/mark><\/h4>\n\n\n\n<p class=\"nfd-text-md nfd-text-balance has-text-align-center wp-block-paragraph\">systems unified<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5bf3ce57 wp-block-group-is-layout-flex\">\n<h4 class=\"nfd-text-giga nfd-text-primary wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-primary-color\">100&#8217;s<\/mark><\/h4>\n\n\n\n<p class=\"nfd-text-md nfd-text-balance has-text-align-center wp-block-paragraph\">of user interviews<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5bf3ce57 wp-block-group-is-layout-flex\">\n<h4 class=\"nfd-text-giga nfd-text-primary wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-primary-color\">AI<\/mark><\/h4>\n\n\n\n<p class=\"nfd-text-md nfd-text-balance has-text-align-center wp-block-paragraph\">integrated &amp; optimized<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-49b9fcf9 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a190e3fe wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-right has-medium-large-font-size\">AI Integration for Smart Matching<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>End-to-End Data Strategy<\/strong>. Collaborated with engineering leadership to define how customer data is collected, processed, and presented\u2014ensuring privacy, accuracy, and alignment with the AI engine&#8217;s logic.<\/li>\n\n\n\n<li class=\"\"><strong>Business-Driven Design Execution<\/strong>. Translated business strategy into actionable design direction\u2014guiding the team to innovate while supporting complex system integrations.<\/li>\n\n\n\n<li class=\"\"><strong>Design-to-Development Alignment<\/strong>. Facilitated hands-on collaboration between design and development teams throughout the build and QA testing cycle, ensuring that the final product matched UX intent and performed reliably across all scenarios.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a190e3fe wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-right has-medium-large-font-size\">Insights &amp; Optimization<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>User-Centered Form Refinement<\/strong>. Reduced form inputs from 32 questions to 10 based on user feedback, balancing system requirements with ease of use\u2014resulting in higher account creation rates, reduced bounce, and increased revenue.<\/li>\n\n\n\n<li class=\"\"><strong>Streamlined Sign-Up Experience<\/strong>. Redesigned sign-up flows to eliminate edge cases and technical conflicts, reducing customer support requests by <strong>35%<\/strong> and enhancing account security.<\/li>\n\n\n\n<li class=\"\"><strong>Simplified Ordering Flow<\/strong>. Replaced a complex drag-and-drop interaction pattern with a more intuitive, CTA-driven process\u2014making the order experience smoother and more accessible for all user types.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-theme-light nfd-bg-surface nfd-wb-call-to-action__cta-12 is-style-nfd-theme-light wp-block-group nfd-bg-effect-dots is-layout-constrained wp-container-core-group-is-layout-83bd21b7 wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-xl wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5b828c27 wp-block-group-is-layout-flex\">\n<div class=\"nfd-gap-md wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3107baf5 wp-block-group-is-layout-flex\">\n<h2 class=\"nfd-text-xl nfd-text-contrast nfd-text-balance wp-block-heading has-text-align-center\">Let&#8217;s connect for a detailed conversation.<\/h2>\n\n\n\n<p class=\"nfd-text-faded nfd-text-md nfd-text-balance has-text-align-center wp-block-paragraph\">There is more to this story, if you want to connect about working together or hear more about my work, let&#8217;s talk.<\/p>\n<\/div>\n\n\n\n<div class=\"md:nfd-items-start nfd-gap-md wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5b828c27 wp-block-group-is-layout-flex\">\n<div class=\"nfd-text-md wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-f4708379 wp-block-buttons-is-layout-flex\">\n<div class=\"nfd-btn-wide wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/mistyreed.com\/portfolio\/about#contact\">Book a call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"is-style-nfd-theme-white wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-12563939 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide has-accent-primary-color has-text-color has-link-color wp-elements-77190f0da703b3e4c46cbc8e7cc14dc0\" style=\"font-size:clamp(2.2rem, 2.2rem + ((1vw - 0.2rem) * 2.25), 4rem);\">There&#8217;s more.<\/h2>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color wp-elements-d93d4181872ed11c2e3d151850ba00ef wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Can&#8217;t get enough of my work? You&#8217;re in luck, here&#8217;s more to check out.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-f8cd35cb wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-108 jetpack-portfolio type-jetpack-portfolio status-publish format-standard has-post-thumbnail hentry jetpack-portfolio-type-designops jetpack-portfolio-type-leadership jetpack-portfolio-type-strategy jetpack-portfolio-tag-component-library jetpack-portfolio-tag-design-system jetpack-portfolio-tag-design-tokens jetpack-portfolio-tag-figma-components\">\n\n<div class=\"hidden-overflow wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:8px\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/\" target=\"_self\"  ><img decoding=\"async\" loading=\"lazy\" width=\"704\" height=\"402\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Thumbnail.png?fit=704%2C402&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Customer Accounts\" style=\"object-fit:cover;\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Thumbnail.png?w=704&amp;ssl=1 704w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Thumbnail.png?resize=300%2C171&amp;ssl=1 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" data-attachment-id=\"177\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_thumbnail\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Thumbnail.png?fit=704%2C402&amp;ssl=1\" data-orig-size=\"704,402\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_Thumbnail\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Thumbnail.png?fit=704%2C402&amp;ssl=1\" \/><\/a><\/figure><\/div>\n\n\n<h3 style=\"line-height:1.3;letter-spacing:0px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\" class=\"has-link-color wp-elements-b0d39ce862581af0193dedd5cc1d4294 wp-block-post-title has-text-color has-dark-gray-color has-normal-font-size\">Customer Accounts<\/h3>\n<\/li><li class=\"wp-block-post post-93 jetpack-portfolio type-jetpack-portfolio status-publish format-standard has-post-thumbnail hentry jetpack-portfolio-type-designops jetpack-portfolio-type-experience-design jetpack-portfolio-type-leadership jetpack-portfolio-type-strategy\">\n\n<div class=\"hidden-overflow wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:8px\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/\" target=\"_self\"  ><img decoding=\"async\" loading=\"lazy\" width=\"704\" height=\"402\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Thumbnail-1.png?fit=704%2C402&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Website Renovation\" style=\"object-fit:cover;\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Thumbnail-1.png?w=704&amp;ssl=1 704w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Thumbnail-1.png?resize=300%2C171&amp;ssl=1 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" data-attachment-id=\"156\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-thumbnail-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Thumbnail-1.png?fit=704%2C402&amp;ssl=1\" data-orig-size=\"704,402\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR Thumbnail 1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Thumbnail-1.png?fit=704%2C402&amp;ssl=1\" \/><\/a><\/figure><\/div>\n\n\n<h3 style=\"line-height:1.3;letter-spacing:0px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\" class=\"has-link-color wp-elements-b0d39ce862581af0193dedd5cc1d4294 wp-block-post-title has-text-color has-dark-gray-color has-normal-font-size\">Website Renovation<\/h3>\n<\/li><li class=\"wp-block-post post-44 jetpack-portfolio type-jetpack-portfolio status-publish format-standard has-post-thumbnail hentry jetpack-portfolio-type-designops jetpack-portfolio-type-leadership jetpack-portfolio-type-strategy jetpack-portfolio-tag-component-library jetpack-portfolio-tag-design-system jetpack-portfolio-tag-design-tokens jetpack-portfolio-tag-figma-components\">\n\n<div class=\"hidden-overflow wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:8px\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/luminary-design-system\/\" target=\"_self\"  ><img decoding=\"async\" loading=\"lazy\" width=\"1408\" height=\"804\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?fit=1408%2C804&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Luminary Design System\" style=\"object-fit:cover;\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?w=1408&amp;ssl=1 1408w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?resize=1024%2C585&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?resize=768%2C439&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"140\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/luminary-design-system\/lumi_thumbnail-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?fit=1408%2C804&amp;ssl=1\" data-orig-size=\"1408,804\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LUMI_Thumbnail\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?fit=1024%2C585&amp;ssl=1\" \/><\/a><\/figure><\/div>\n\n\n<h3 style=\"line-height:1.3;letter-spacing:0px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\" class=\"has-link-color wp-elements-b0d39ce862581af0193dedd5cc1d4294 wp-block-post-title has-text-color has-dark-gray-color has-normal-font-size\">Luminary Design System<\/h3>\n<\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer Account Excerpt TBD<\/p>\n","protected":false},"author":1,"featured_media":177,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"jetpack-portfolio-type":[6,8,9],"jetpack-portfolio-tag":[11,10,12,13],"class_list":["post-108","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-designops","jetpack-portfolio-type-leadership","jetpack-portfolio-type-strategy","jetpack-portfolio-tag-component-library","jetpack-portfolio-tag-design-system","jetpack-portfolio-tag-design-tokens","jetpack-portfolio-tag-figma-components"],"jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/comments?post=108"}],"version-history":[{"count":16,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio\/108\/revisions"}],"predecessor-version":[{"id":239,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio\/108\/revisions\/239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/media\/177"}],"wp:attachment":[{"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/media?parent=108"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=108"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}