{"id":93,"date":"2025-04-24T02:43:43","date_gmt":"2025-04-24T02:43:43","guid":{"rendered":"https:\/\/mistyreed.com\/portfolio\/?post_type=jetpack-portfolio&#038;p=93"},"modified":"2025-05-07T20:01:46","modified_gmt":"2025-05-07T20:01:46","slug":"website-renovation","status":"publish","type":"jetpack-portfolio","link":"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/","title":{"rendered":"Website Renovation"},"content":{"rendered":"\n<div class=\"case-study-pattern is-style-default wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-87f965b5 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-cover alignwide has-custom-content-position is-position-center-left\" style=\"border-radius:16px;min-height:520px;aspect-ratio:unset;\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"406\" data-attachment-id=\"157\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-hero-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Hero-1-scaled.png?fit=2560%2C1016&amp;ssl=1\" data-orig-size=\"2560,1016\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR Hero 1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Hero-1-scaled.png?fit=1024%2C406&amp;ssl=1\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-157 size-large\" alt=\"\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Hero-1.png?resize=1024%2C406&#038;ssl=1\" style=\"object-position:67% 50%\" data-object-fit=\"cover\" data-object-position=\"67% 50%\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Hero-1-scaled.png?resize=1024%2C406&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Hero-1-scaled.png?resize=300%2C119&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Hero-1-scaled.png?resize=768%2C305&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Hero-1-scaled.png?resize=1536%2C610&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Hero-1-scaled.png?resize=2048%2C813&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-bg-dark-background-color has-background-dim-20 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-d6b6cc02 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left has-huge-font-size\">Crafting a Seamless Digital Future<\/h2>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fe7574e6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-right has-medium-large-font-size\">Overview<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Project<\/strong><br>Robert Half Website Renovation<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Role<\/strong><br>Experience Architecture &amp; Operational Lead<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><br>2021 &#8211; 2024<\/p>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Outdated Platform Infrastructure. <\/strong>The legacy platform no longer supported business needs or modern enhancements. Slow build times and instability were hindering progress and limiting scalability.<\/li>\n\n\n\n<li class=\"\"><strong>User Confusion Around Services<\/strong>. Customers frequently selected the wrong services when submitting requests, leading to high volumes of support calls and a lack of clarity around offerings and value.&nbsp;<\/li>\n\n\n\n<li class=\"\"><strong>Complex, Inefficient User Experience<\/strong><br>The site featured long, detailed service descriptions, fragmented navigation that shifted based on content, and overly complex user flows. Tasks were difficult to complete without prior knowledge of services, leading to user frustration and drop-off.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"752\" height=\"1704\" data-attachment-id=\"159\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-home_inline\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Home_Inline.png?fit=752%2C1704&amp;ssl=1\" data-orig-size=\"752,1704\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR Home_Inline\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Home_Inline.png?fit=452%2C1024&amp;ssl=1\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Home_Inline.png?resize=752%2C1704&#038;ssl=1\" alt=\"Screenshot of project homepage\" class=\"has-border-color has-bg-light-border-color wp-image-159\" style=\"border-width:1px;border-radius:16px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Home_Inline.png?w=752&amp;ssl=1 752w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Home_Inline.png?resize=132%2C300&amp;ssl=1 132w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Home_Inline.png?resize=452%2C1024&amp;ssl=1 452w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Home_Inline.png?resize=678%2C1536&amp;ssl=1 678w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fe7574e6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-right has-medium-large-font-size\">Accomplishments<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Modern, User-Centered Redesign<\/strong>. Delivered a refreshed visual design paired with a simplified information architecture. Strong visual cues and content organization now create clear distinctions between services and supporting content\u2014improving comprehension and ease of use.<\/li>\n\n\n\n<li class=\"\"><strong>Streamlined Navigation &amp; Flows<\/strong>. Consolidated navigation into intuitive pathways focused on what users need most. Calls to action are now clearly aligned with user intent, reducing confusion and improving task completion rates.<\/li>\n\n\n\n<li class=\"\"><strong>Accelerated Design &amp; Development<\/strong>. Established a scalable design framework that <strong>reduced design and development time by 40\u201370%<\/strong> for new content pages and marketing campaigns\u2014enabling faster go-to-market for business initiatives.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-theme-light nfd-bg-surface nfd-wb-call-to-action__cta-12 is-style-nfd-theme-dark wp-block-group nfd-bg-effect-dots is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-xl wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5b828c27 wp-block-group-is-layout-flex\">\n<div class=\"nfd-gap-md wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3107baf5 wp-block-group-is-layout-flex\">\n<h3 class=\"nfd-text-xl nfd-text-contrast nfd-text-balance wp-block-heading has-text-align-center\">Modern, simple design showcasing partnership and value exchange.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-49b9fcf9 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fe7574e6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-right has-medium-large-font-size\">Restructured Key Content Areas &amp; User Flows<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Information Architecture Strategy<\/strong>. Directed the complete restructuring of the site\u2019s information architecture. I facilitated close collaboration with a design agency and ensured alignment with business strategy, usability research, and company-wide experience goals.<\/li>\n\n\n\n<li class=\"\"><strong>Executive Partnership for Finalization<\/strong>. Worked directly with senior leadership to refine and approve a consolidated IA model, resulting in a <strong>20% faster path to critical content<\/strong> and smoother navigation for users across the site.<\/li>\n\n\n\n<li class=\"\"><strong>Simplified Navigation &amp; Language. <\/strong>Reduced cognitive load by replacing complex, paragraph-heavy content with focused, scannable sections\u2014using plain language, clear headings, and bullet points to enhance readability and comprehension.<\/li>\n\n\n\n<li class=\"\"><strong>Streamlined User Flows<\/strong>. Merged fragmented pathways into <strong>unified 5\u20137 step user flows<\/strong>, cutting development time by <strong>35%<\/strong>, reducing QA\/testing by <strong>40%<\/strong>, and eliminating <strong>90% of flow inconsistencies<\/strong>. This optimization not only improved user experience but also reduced effort for customer service, design, and engineering teams supporting the global platform.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"163\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-sitemap\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Sitemap.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR Sitemap\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Sitemap.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"163\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Sitemap.png?resize=1024%2C584&#038;ssl=1\" alt=\"Sitemap thumbnail\" class=\"wp-image-163\" style=\"border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Sitemap.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Sitemap.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Sitemap.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Sitemap.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"160\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-navigation\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Navigation.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR Navigation\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Navigation.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"160\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Navigation.png?resize=1024%2C584&#038;ssl=1\" alt=\"Consolidated 3 navigation menus to 1\" class=\"wp-image-160\" style=\"border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Navigation.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Navigation.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Navigation.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Navigation.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"167\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-lead-flow\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Lead-Flow.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR Lead Flow\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Lead-Flow.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"167\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Lead-Flow.png?resize=1024%2C584&#038;ssl=1\" alt=\"Flow diagram showing users going through a lead capture form with details about the updates. Removing dependencies on users, simplifying the number of questions in the flow and removing confusing user interactions.\" class=\"wp-image-167\" style=\"border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Lead-Flow.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Lead-Flow.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Lead-Flow.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Lead-Flow.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"165\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-dls-adoption\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-DLS-Adoption.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR DLS Adoption\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-DLS-Adoption.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"165\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-DLS-Adoption.png?resize=1024%2C584&#038;ssl=1\" alt=\"New component library adopted title. Diagram showing design with an arrow to component library build, from there two arrows (one to CMS integration and the other to system integration). Each of those with arrows to multiple content page builds and account page build.\" class=\"wp-image-165\" style=\"border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-DLS-Adoption.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-DLS-Adoption.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-DLS-Adoption.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-DLS-Adoption.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"164\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-block-layout\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Block-layout.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR Block layout\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Block-layout.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"164\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Block-layout.png?resize=1024%2C584&#038;ssl=1\" alt=\"One block layout structure, a multitude of options title with samples below\" class=\"wp-image-164\" style=\"border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Block-layout.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Block-layout.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Block-layout.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Block-layout.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"162\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-sg\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-SG.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR SG\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-SG.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"162\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-SG.png?resize=1024%2C584&#038;ssl=1\" alt=\"Hero banner and sidebar menu sample\" class=\"wp-image-162\" style=\"border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-SG.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-SG.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-SG.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-SG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"166\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-form\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Form.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR Form\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Form.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"166\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Form.png?resize=1024%2C584&#038;ssl=1\" alt=\"Form page sample\" class=\"wp-image-166\" style=\"border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Form.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Form.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Form.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Form.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"168\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-mondrian\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Mondrian.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR Mondrian\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Mondrian.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"168\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Mondrian.png?resize=1024%2C584&#038;ssl=1\" alt=\"Sample of a tiled article page layout\" class=\"wp-image-168\" style=\"border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Mondrian.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Mondrian.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Mondrian.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Mondrian.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"584\" data-attachment-id=\"161\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-service\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Service.png?fit=1300%2C742&amp;ssl=1\" data-orig-size=\"1300,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR Service\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Service.png?fit=1024%2C584&amp;ssl=1\" loading=\"lazy\" data-id=\"161\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Service.png?resize=1024%2C584&#038;ssl=1\" alt=\"Curved layout sample\" class=\"wp-image-161\" style=\"border-radius:8px\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Service.png?resize=1024%2C584&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Service.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Service.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Service.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fe7574e6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-right has-medium-large-font-size\">Modular Design, System Thinking<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Modular Design Strategy<\/strong>. We restructured the site\u2019s information architecture to surface reusable, modular layout patterns. Collaborating with both our internal design team and an external agency, I led the strategy to implement a modular system\u2014designed to <strong>accelerate future builds<\/strong> and <strong>empower non-technical content authors<\/strong> in the CMS.<\/li>\n\n\n\n<li class=\"\"><strong>Needs-Driven Template Development.<\/strong> We conducted a focused evaluation to identify the most critical content types. From there, we defined high-priority templates and broke them down into flexible layout components that the design team could execute efficiently.<\/li>\n\n\n\n<li class=\"\"><strong>Scalable Systems Thinking.<\/strong> I led the team to adopt a block-based, interchangeable layout mindset, encouraging flexibility, scalability, and consistency. We prioritized high-impact solutions and iterated on variants to maximize reuse across different page types and business needs.<\/li>\n\n\n\n<li class=\"\"><strong>Design Language System &amp; Component Library.<\/strong> To ensure long-term value, I championed and initiated the creation of an <strong>agnostic design system<\/strong> and <strong>enterprise-ready component library<\/strong>. This system not only supported the current site build but also provided a scalable foundation for other teams and future projects across the organization. (see <a href=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/luminary-design-system\/\" data-type=\"jetpack-portfolio\" data-id=\"44\">Luminary Design System case study<\/a> for more details)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-theme-light nfd-bg-surface nfd-wb-features__features-9 is-style-nfd-theme-light wp-block-group nfd-bg-effect-grid is-layout-constrained wp-container-core-group-is-layout-e2a91249 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"nfd-gap-3xl wp-block-columns is-layout-flex wp-container-core-columns-is-layout-679ddeda wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5bf3ce57 wp-block-group-is-layout-flex\">\n<h4 class=\"nfd-text-giga nfd-text-primary wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-primary-color\">19<\/mark><\/h4>\n\n\n\n<p class=\"nfd-text-md nfd-text-balance has-text-align-center wp-block-paragraph\">countries<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5bf3ce57 wp-block-group-is-layout-flex\">\n<h4 class=\"nfd-text-giga nfd-text-primary wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-primary-color\">2,500+<\/mark><\/h4>\n\n\n\n<p class=\"nfd-text-md nfd-text-balance has-text-align-center wp-block-paragraph\">images<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5bf3ce57 wp-block-group-is-layout-flex\">\n<h4 class=\"nfd-text-giga nfd-text-primary wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-primary-color\">10,000+<\/mark><\/h4>\n\n\n\n<p class=\"nfd-text-md nfd-text-balance has-text-align-center wp-block-paragraph\">pages<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-49b9fcf9 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fe7574e6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-right\">One Vision, Thousands of Pages<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Cross-Team Collaboration.<\/strong> To coordinate input from Design, SEO, Marketing, Content, Translation, and PM teams, I established a real-time, collaborative workflow using shared templates and clear processes\u2014ensuring alignment and speed across all contributors.<\/li>\n\n\n\n<li class=\"\"><strong>Global-Ready Design<\/strong>. I led the design vetting process to ensure layouts worked seamlessly across languages and regions, from long German compound words to compact Chinese characters\u2014while restructuring team operations to support global time zones.<\/li>\n\n\n\n<li class=\"\"><strong>Scaled Organization &amp; Workflow.<\/strong> With over 50 people contributing, I implemented structured file naming, ticket tracking, and shared communication channels to maintain clarity, prioritize tasks, and support smooth hand-offs at scale.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-theme-light nfd-bg-surface nfd-wb-call-to-action__cta-12 is-style-nfd-theme-light wp-block-group nfd-bg-effect-dots is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-xl wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5b828c27 wp-block-group-is-layout-flex\">\n<div class=\"nfd-gap-md wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3107baf5 wp-block-group-is-layout-flex\">\n<h2 class=\"nfd-text-xl nfd-text-contrast nfd-text-balance wp-block-heading has-text-align-center\">Let&#8217;s connect for a detailed conversation.<\/h2>\n\n\n\n<p class=\"nfd-text-faded nfd-text-md nfd-text-balance has-text-align-center wp-block-paragraph\">There is more to this story, if you want to connect about working together or hear more about my work, let&#8217;s talk.<\/p>\n<\/div>\n\n\n\n<div class=\"md:nfd-items-start nfd-gap-md wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5b828c27 wp-block-group-is-layout-flex\">\n<div class=\"nfd-text-md wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5bbd3a95 wp-block-buttons-is-layout-flex\">\n<div class=\"nfd-btn-wide wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/mistyreed.com\/portfolio\/about#contact\">Book a call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"is-style-nfd-theme-white wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-12563939 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide has-accent-primary-color has-text-color has-link-color wp-elements-77190f0da703b3e4c46cbc8e7cc14dc0\" style=\"font-size:clamp(2.2rem, 2.2rem + ((1vw - 0.2rem) * 2.25), 4rem);\">There&#8217;s more.<\/h2>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color wp-elements-d93d4181872ed11c2e3d151850ba00ef wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Can&#8217;t get enough of my work? You&#8217;re in luck, here&#8217;s more to check out.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-f8cd35cb wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-108 jetpack-portfolio type-jetpack-portfolio status-publish format-standard has-post-thumbnail hentry jetpack-portfolio-type-designops jetpack-portfolio-type-leadership jetpack-portfolio-type-strategy jetpack-portfolio-tag-component-library jetpack-portfolio-tag-design-system jetpack-portfolio-tag-design-tokens jetpack-portfolio-tag-figma-components\">\n\n<div class=\"hidden-overflow wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:8px\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/\" target=\"_self\"  ><img decoding=\"async\" loading=\"lazy\" width=\"704\" height=\"402\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Thumbnail.png?fit=704%2C402&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Customer Accounts\" style=\"object-fit:cover;\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Thumbnail.png?w=704&amp;ssl=1 704w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Thumbnail.png?resize=300%2C171&amp;ssl=1 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" data-attachment-id=\"177\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/customer-account-automation\/ca_thumbnail\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Thumbnail.png?fit=704%2C402&amp;ssl=1\" data-orig-size=\"704,402\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CA_Thumbnail\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/CA_Thumbnail.png?fit=704%2C402&amp;ssl=1\" \/><\/a><\/figure><\/div>\n\n\n<h3 style=\"line-height:1.3;letter-spacing:0px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\" class=\"has-link-color wp-elements-b0d39ce862581af0193dedd5cc1d4294 wp-block-post-title has-text-color has-dark-gray-color has-normal-font-size\">Customer Accounts<\/h3>\n<\/li><li class=\"wp-block-post post-93 jetpack-portfolio type-jetpack-portfolio status-publish format-standard has-post-thumbnail hentry jetpack-portfolio-type-designops jetpack-portfolio-type-experience-design jetpack-portfolio-type-leadership jetpack-portfolio-type-strategy\">\n\n<div class=\"hidden-overflow wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:8px\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/\" target=\"_self\"  ><img decoding=\"async\" loading=\"lazy\" width=\"704\" height=\"402\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Thumbnail-1.png?fit=704%2C402&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Website Renovation\" style=\"object-fit:cover;\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Thumbnail-1.png?w=704&amp;ssl=1 704w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Thumbnail-1.png?resize=300%2C171&amp;ssl=1 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" data-attachment-id=\"156\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/website-renovation\/wr-thumbnail-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Thumbnail-1.png?fit=704%2C402&amp;ssl=1\" data-orig-size=\"704,402\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WR Thumbnail 1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/WR-Thumbnail-1.png?fit=704%2C402&amp;ssl=1\" \/><\/a><\/figure><\/div>\n\n\n<h3 style=\"line-height:1.3;letter-spacing:0px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\" class=\"has-link-color wp-elements-b0d39ce862581af0193dedd5cc1d4294 wp-block-post-title has-text-color has-dark-gray-color has-normal-font-size\">Website Renovation<\/h3>\n<\/li><li class=\"wp-block-post post-44 jetpack-portfolio type-jetpack-portfolio status-publish format-standard has-post-thumbnail hentry jetpack-portfolio-type-designops jetpack-portfolio-type-leadership jetpack-portfolio-type-strategy jetpack-portfolio-tag-component-library jetpack-portfolio-tag-design-system jetpack-portfolio-tag-design-tokens jetpack-portfolio-tag-figma-components\">\n\n<div class=\"hidden-overflow wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:8px\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/luminary-design-system\/\" target=\"_self\"  ><img decoding=\"async\" loading=\"lazy\" width=\"1408\" height=\"804\" src=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?fit=1408%2C804&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Luminary Design System\" style=\"object-fit:cover;\" srcset=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?w=1408&amp;ssl=1 1408w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?resize=1024%2C585&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?resize=768%2C439&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"140\" data-permalink=\"https:\/\/mistyreed.com\/portfolio\/portfolio\/luminary-design-system\/lumi_thumbnail-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?fit=1408%2C804&amp;ssl=1\" data-orig-size=\"1408,804\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LUMI_Thumbnail\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mistyreed.com\/portfolio\/wp-content\/uploads\/2025\/04\/LUMI_Thumbnail-1.png?fit=1024%2C585&amp;ssl=1\" \/><\/a><\/figure><\/div>\n\n\n<h3 style=\"line-height:1.3;letter-spacing:0px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\" class=\"has-link-color wp-elements-b0d39ce862581af0193dedd5cc1d4294 wp-block-post-title has-text-color has-dark-gray-color has-normal-font-size\">Luminary Design System<\/h3>\n<\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Crafting a Seamless Digital Future<\/p>\n","protected":false},"author":1,"featured_media":156,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"jetpack-portfolio-type":[6,7,8,9],"jetpack-portfolio-tag":[],"class_list":["post-93","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-designops","jetpack-portfolio-type-experience-design","jetpack-portfolio-type-leadership","jetpack-portfolio-type-strategy"],"jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":10,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio\/93\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio\/93\/revisions\/240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/media\/156"}],"wp:attachment":[{"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/media?parent=93"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=93"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/mistyreed.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}